The Process
Initial Concepts:
I wanted to celebrate Wilderdog and Stio’s shared connection to the outdoors and adventurous spirit. My mind initially jumped to maps and mountains.
Feedback: Mountain Designs align best with Stio brand.
Palette’s created from seasonal product swatches:
Feedback: Greens drawn from Stio logo best align with the brand.
Adapting the initial design to production requirements:
